Category

Custom Solutions

Date

9 Months

Technology Used

Hive, MySQL, MSSQL, Tableau

Team Size

7 Members (1 PM, 6 Dev)

Client Info

Largest Online Rummy Company, India. Domain: Gaming

Business outcome

Empowering Product Managers to make decisions across multiple product lines including marketing attribution cycle and responses to features rollout.

Data, Analytics & Datalakes for Largest Indian Online Rummy

Analyzing user behaviors in complex data and datasets loaded in Tableau. Working with a multi-TB data lake, creating Datamarts and working closely with product managers to analyze data which impacts day to day spends allocated to various campaigns and product features. Complex data querying to enable view of multiple personalities of data for making business critical decisions as well as recommendations for marketing attribution.