Analyzing user behaviors within intricate datasets in Tableau, especially with multi-terabyte data lakes. Tasked with crafting Datamarts and collaborating extensively with product managers to dissect data influencing daily expenditure across campaigns and product functionalities. Engaging in complex data queries to unveil various data facets, pivotal in critical business decisions and suggesting marketing attribution strategies.
Domain
Gaming
Project period
36 weeks
Technology Used
Hive, MySQL, MSSQL, Tableau
Team Size
Total: 7 (Discovery:1, Development:6)
Client Info
Largest Online Rummy Company, India.
Business outcome
Empower Product Managers to make decisions across multiple product lines including marketing attribution cycle.